At The Leakey Collection, we value all of our partnerships with our retailers and love to introduce you to them on a more personal level…just in case you’re in the neighborhood.
Karen Lobo and Billie Gentry are the owners of Twig and Willow, a beach side boutique in Long Beach that has a magic formula for success; two neighbors, both with different talents, who saw an opportunity when they spotted a little space at 4th & Grand pop up for rent. A love for the word “twig” and “willow” inspired the name of their boutique and the red robin mascot reflects the abundance of birds in the neighborhood.
What’s their Secret to Success?
Their neighborhood culture and “old-fashioned approach” to customer service and some savvy marketing has landed them the LA Times Readers Choice award for best women’s boutique two years in a row. Step inside their doors and you enter a world of ‘comfy chic’ that brings unique designer trunk shows and trends you’d expect in a metropolitan city. They rave about their staff and even give you a glimpse of their personalities on their website describing their lifestyles and passion for the boutique.
Twig & Willow are big fans of Zulugrass jewelry by The Leakey Collection, and they love to wear it ‘bo-ho’ (bohemian) style by layering it and wrapping the long strands around the wrist. “We love that we carrying products that have an added benefit and fit our collection of beauty with style in our boutique,” Karen said.
You will also find our ‘miracle elixir’ Marula-The Leakey Collection in their wonderful apothecary. Karen (a.k.a. shop-a-holic) for Twig & Willow told us, “There is a lot of education that needs to happen around face oil in general. The misconception of oils is that it makes you breakout, and we all know that’s not the case. Our customers that purchase Marula oil love it and come back for more!”
And as always, we love that Twig & Willow supports children’s organizations and animal shelters in their own community where they most recently dropped off 36 backpacks with school supplies to 26 orphans and purchased beds to deliver to their local animal shelter.
Don’t we have some wonderful partners?